InstantEncore is continually improving our mobile solutions platform so that we can deliver maximum benefit to arts organizations and their patrons. This week, we’re releasing four exciting, new features for your mobile app.
1. Automated At-The-Venue Experiences
Creating At-The-Venue Experiences (or ATVs) are a powerful way to connect with your patrons. Your ATV can prompt them to check-in on social media, deliver program information, showcase upcoming events, present them with promotional offers, and more.
And now, it’s easier than ever to create an At-The-Venue Experience. Every time you add an event in your account, you automatically generate an ATV for that event, and schedule it to appear in your app on the day of the event.
Managing At-The-Venue content is easier, too. If you have content that you’d like in all your ATVs, you can set it up once and have it automatically added to any Experiences you create. You can also copy existing content from other ATVs in your account.
2. Geofence Push Notifications
Geofences allow you to create location-based triggers around your venue. Think of it as putting a ring around your theater, concert hall, museum or other venue.
When your patrons cross the geofence ring, they receive a customized message on their phone prompting them to open your mobile app.
- You can set a permanently active geofence around your venue with a default message.
- You can set a geofence to only send messages to patrons when there is an At-The-Venue Experience active in the app.
- You can set a geofence to send custom messages during scheduled times.
Geofence push notifications are a contextually relevant way to greet your patrons and put them on the path to a memorable experience.
3. Cards Home Screen
The Cards Home Screen empowers you to to highlight your most recent and relevant content for your patrons. Content is grouped together as “cards” presented in a vertically scrolling format similar to feeds on social media apps.
The control panel automatically generates cards for your events, videos, music, buzz items, and At-The-Venue Experiences. You can change their order of presentation or disable a card from appearing on the home screen.
4. Collapsible Menu
The new collapsible menu makes accessing your content incredibly convenient. Patrons simply tap on the icon in the upper left corner of the app to reveal a scrolling menu of available tabs.
Over the next few weeks, we’ll dive deeper into these convenient, easy-to-manage tools with best practices and tips for using them to engage your patrons.