Like so many others, the Johnson County Community College Performing Arts Series originally created their app to use as a mobile website solution. When their standard website was updated to include responsive design, it was clear that the native app as a partner engagement tool, independent from their website, was still a valuable part of their marketing toolkit.
Read on to see what General Manager Emily Berhmann had to say about why they signed up for their app in the first place and how they continue to use it today.
Why did you decide to offer a mobile app for your patrons?
As our 25th Anniversary Season approached, we worried about asking patrons to interface with our old, non-responsive website. An app provided a way for patrons to access our schedule of anniversary shows without these headaches. Since the app went live two years ago, the website has been redesigned, but we’re keeping the app, as it still provides great show information, extra features and we can push out specific info just to app users.
Why did you choose InstantEncore’s mobile solution?
InstantEncore was used by several of our colleagues and they were happy with it. The more we researched, the more it became obvious that InstantEncore was the best app on the market for performing arts.
What are the main benefits for patrons who download your app?
Special features, information and discounts. Push notifications that warn about parking, traffic and other challenges. Comprehensive information about the event ahead, including menus for our pre-show dinners!
How do you promote your mobile app?
We mention it in all printed materials, on digital signage throughout our venue, and make announcements about it at events.
What has customer support been like?
For questions beyond the technical expertise of our staff, InstantEncore is there to support us and answer questions. The webinars also help us keep the app relevant and fresh.
Check it out!