About InstantEncore

InstantEncore is the leading provider of mobile solutions to performing arts organizations around the globe. Our partners use the InstantEncore platform to power their mobile apps, enhance live experiences and create deeper relationships with their audiences. InstantEncore partners include Chamber Music Society of Lincoln Center, Curtis Institute of Music and Dallas Summer Musicals. With Tessitura™ Network, Inc., our partners include the New York Philharmonic, The Shaw Festival and Santa Fe Opera.

Proud member of

  • Home
  • /
  • Best Practices
  • /
  • Smart App Download URL: How to Connect Your Mobile Users Directly to the Correct App for Their Devices

Smart App Download URL: How to Connect Your Mobile Users Directly to the Correct App for Their Devices

Now that you’ve started using the new At-The-Event feature in your mobile apps, you will want to make sure that your audience has the Apple or Android app downloaded to their mobile device.

Including the Redirect Script on your standard website takes mobile users to the mobile website, which will display a banner link to the proper app store. Word of mouth also helps build app awareness, but nothing beats providing your patrons with direct links to the Apple App Store and Google Play pages for their specific devices.

To help you with this, we’ve created a Smart App Download URL (SmartURL) that will automatically detect the type of mobile device accessing it and redirect the user to the link on the appropriate app store for their device.  If the link is visited from a desktop or laptop computer, it will display a page with links to both app stores.

How the Smart App Download URL appears on a desktop computer.

Since At The Event is specifically available to your Apple and Android app subscribers, the Smart App Download URL guides users directly to those apps and bypasses the mobile website, which is not compatible with At The Event.

Finding the URL

You can find your SmartURL by visiting the Promote page in the Mobile area of your Control Panel.

Expand the “Share URL” section to reveal your link.

Customize Your Link

This link can be used in a variety of different mediums such as Email, Facebook, Twitter, etc.  If you want to keep track of how much the link is used on different platforms, you can change the the end of the URL to whatever you like:

http://services.instantencore.com/Util/Share/DownloadApp/5173164/qrcode
http://services.instantencore.com/Util/Share/DownloadApp/5173164/twitter
http://services.instantencore.com/Util/Share/DownloadApp/5173164/facebook
http://services.instantencore.com/Util/Share/DownloadApp/5173164/email

Short URL

Now these URLs are very useful, but they are not practical for social media.  To make them more manageable, we recommend Google’s URL shortening service: Goo.gl

In addition to an easy-to-use shortened URL, this service provides some “Details”; basic analytics to help you keep track of exposure including the number of “clicks” and what Platform (iPhone, Linux – which includes Android, etc) visited the link. These analytics are important to have as they will not be recorded by your regular mobile app’s Google Analytics.

Other popular URL shorteners include bit.ly, which gives you the ability for custom short URLs and Ow.ly.

QR Codes

Also available in the “Details” area of the Goo.gl short URL is a QR Code image.

You can save this image to your computer and then use it in your printed materials such as signage, flyers, and programs.  You could even go so far as to create different SmartURLs for different printed methods to get a fine-grained view of what methods work best:

http://services.instantencore.com/Util/Share/DownloadApp/5173164/qrBanner
http://services.instantencore.com/Util/Share/DownloadApp/5173164/qrPostcard
http://services.instantencore.com/Util/Share/DownloadApp/5173164/qrProgram

QR Codes are the ideal use for SmartURLs as you are guaranteed that your audience member is already using their mobile device and will be able to bring up the correct app with immediate access to your At-The-Event content.

Tip: When adding a QR code to a postcard, program or other printed item, it is best to include a bit of text telling the mobile user exactly where that QR code will take them.  For example, “Scan this code with your smartphone to download our mobile app and access exclusive content for tonight’s show.”

If you aren’t using Goo.gl, but still want to create a QR code, The QR Code Generator is a simple way to generate them. If your budget allows, QR Code Generator Pro (similar name, different site!) has some great customization options for QR codes that will make your marketing materials stand out.

Leave a Reply