InstantEncore is the leading provider of mobile solutions to performing arts organizations around the globe. Our partners use the InstantEncore platform to power their mobile apps, enhance live experiences and create deeper relationships with their audiences. InstantEncore partners include Chamber Music Society of Lincoln Center, Curtis Institute of Music and Dallas Summer Musicals. With Tessitura™ Network, Inc., our partners include the New York Philharmonic, The Shaw Festival and Santa Fe Opera.
One of the questions that our partners often ask us is, “How do I get more people to download our app and use it?” Of course, the specific answer to this question varies from partner to partner based on how they promote and utilize their apps. With a hat tip to the Socratic method, here…
Estimating Your App’s ROI – Introducing “Tap Event” Tracking in Google Analytics
Over the summer, we enabled a feature in Google Analytics for your mobile app called “Events”. This feature gives you the ability to track when a user taps certain buttons. Tapping these particular buttons does not result in a new screen view within the app. Instead, they lead to an external action. Note: To clarify,…
Android Download Numbers Are Back!
You have been patiently awaiting the return of Android download numbers to your app’s control panel. Wait no more! Android downloads are back! How to Access Your Android Download Numbers Login to your InstantEncore account. Go to Mobile >> Preview/Checklist. Scroll below your app preview area. In the Native Apps section, you will find download…
At-The-Event Resource Roundup
This is the future of mobile technology in the arts: creating an enhanced event experience for your audience. At-The-Event gives you the tools for sharing event-specific content, increasing social activity, and encouraging ongoing attendance. As we approach the start of the 2015-16 season, lets revisit At-The-Event: what it is, how to set one up, and…
At The Event: Pittsburgh Symphony Orchestra
Since 1896, the Pittsburgh Symphony Orchestra has been enriching the lives of audiences with world-class music. Now at the start of their 120th season, PSO expands this tradition by utilizing their mobile app’s At-The-Event feature to enhance the concert experience for the 21st Century. Their audiences now have easy access to a variety of event-specific…
Adjusting Your Mobile App to Facebook’s Recent Changes
For those of you who have your mobile app configured to pull content from your Facebook Page into the Buzz area of your app, you may have noticed that your Facebook posts have not been appearing in your app. What happened Earlier this summer, Facebook made a major change to how they feed content to…
Enhanced Push Notification Resource Roundup
Enhanced Push Notifications have been available in our Apps for about a month now and, as we prepare for the 2015-16 season, this is the perfect time to make sure your settings are updated and that you’re ready with all the tools you need to make Enhanced Push Notifications a part of your successful marketing…
Setting up a Facebook Call-to-Action Button
The 1.50 update brings some great changes to your Mobile App, both on the surface and under the hood. One less than obvious update has been the inclusion of what are known as “Deep Links”. These are links that let you direct people to specific tabs in your app from external sources. Now, Facebook has…
7 Tips for Customizing Your App’s Welcome Screen
As we mentioned in a previous post, the Welcome Screen for your app is a great tool for encouraging new app users to stay connected via notifications. To get you started with this tool, we have provided you with a default message: Enhance your <app name> experience with personal notifications. We will only send you…
Creating Interests and Categories for your Push Notifications
Setting up your Interests and Categories is a crucial step in activating the power and flexibility of Enhanced Push Notifications. It is also important to have them setup before your App is published, so that when your users open it for the first time they are greeted with the personalized notification settings they are expecting….