Setting up your Interests and Categories is a crucial step in activating the power and flexibility of Enhanced Push Notifications. It is also important to have them setup before your App is published, so that when your users open it for the first time they are greeted with the personalized notification settings they are expecting.

Quick Tips
- Interests are topics that an audience member can opt in to as many as they wish.
- Each Category has a list of options where only one applies to any given audience member such as where they live.
- We recommend having 10 or fewer Interests and Categories total to avoid overwhelming users.
- Use short Category labels so that the entire label can be seen.
- Don’t get TOO personal with your Category options, as many people value their privacy online.
Here are some suggestions that might make filling out your Interests and Categories a little easier.
Interests
Notifications:
News and Reviews
Concert Announcements
Music and Video Recordings
Deals and Offers
Behind-the-Scenes
Exclusive Content
Weather Alerts
Live Broadcast
Miscellaneous
Genres:
Classical
Opera
Early Music
New Music
Jazz
Blues
Rock
Pop
Country
Gospel
World
Musical Theatre
Broadway
Ballet
Dance
Theatre
Plays
Drama
Comedy
Family
Film
Formats:
Full Ensemble
A Cappella
Vocal
Instrumental
Chamber Music
Recitals
Fully Staged
Semi Staged
Dress Rehearsal
Series:
Main Season
Weekend Concerts
Matinee
Lunch Time Concerts
Summer Festival
Holiday
Special Events
Participate:
Educational
Online Classes
Workshops
Masterclasses
Lectures
Q&A
Auditions
Volunteer
Categories
Age Range
60 and over
50 to 59
40 to 49
30 to 39
20 to 29
19 and under
Birth Month
January
February
March
April
May
June
July
August
September
October
November
December
Location (local ensemble/performer)
Home City
State/Province (outside City)
Country (outside State/Province)
World (outside Country)
Location (touring ensemble/performer)
North America
South America
Europe
Asia
Africa
Australia
Patronage
Season Ticket Holder
General
Senior
Student
New Patron
Favorite
Bach
Beethoven
Mozart
Schubert
Debussy
Stravinsky
Brahms
Verdi
Wagner
Bartok
Other