Since 2001, the Boston Landmarks Orchestra has brought together diverse communities of Boston through the common language of music.
Made up of some of Boston’s most accomplished professional musicians, the orchestra presents free concerts at the DCR’s Hatch Shell along the Esplanade adjacent to the Charles River. They also offer family concerts and educational programs at no cost in the neighborhoods of Greater Boston.
In 2013, Boston Landmarks Orchestra launched their mobile app. We recently spoke with Artistic Administrator Arthur Rishi about the orchestra’s decision to connect with patrons on mobile devices.
Why did you decide to offer a mobile app for your patrons?
Since our concerts are outdoors, we noticed that audience members used their phones and tablets frequently, and we wanted to take advantage of that to deliver content and information during performances. We also wanted an easy way to send push notifications about changes of venue or time caused by weather.
Why did you choose InstantEncore’s mobile app solution?
We were sold by the fact that Instant Encore specializes in the performing arts, and that the team understands the particular needs of orchestras. It is also very cost effective.
How have you promoted the mobile app to your patrons?
Via our website, email newsletter, programs, and verbally from the stage.
What are the main benefits of your mobile app?
We are able to bring enhanced content (extended program notes, video, photos) to our audiences right during the concerts themselves. It is easy for patrons to navigate the app, rather than using our website on their phones.
What’s the feedback on the app been like from your patrons?
People seem to enjoy using it. Last week, we used the app to give audiences the ability to see video on their phone in synch with a musical piece. More than 10% of our audience used the app for the first time that night.
Check it out!