InstantEncore is the leading provider of mobile solutions to performing arts organizations around the globe. Our partners use the InstantEncore platform to power their mobile apps, enhance live experiences and create deeper relationships with their audiences. InstantEncore partners include Chamber Music Society of Lincoln Center, Curtis Institute of Music and Dallas Summer Musicals. With Tessitura™ Network, Inc., our partners include the New York Philharmonic, The Shaw Festival and Santa Fe Opera.
InstantEncore is proud to announce the winners of our Spring into Summer App Downloads Contest! The purpose of this contest was to give us a chance to thank our loyal partners for helping us reach over 1,000,000 app downloads. Although not everyone is able to receive a contest prize, any increase in downloads of your…
Jane’s Journey to the Arts Center
Linking Amazon Within Your Mobile App – It’s easy to do!
Event tickets and branded merchandise make for amazing local gift ideas. But more people are going to shop for toys, clothes, gadgets, and everything else on Amazon.com. If you aren’t participating in programs such as the Amazon Associates Affiliate Program, you could be missing out on generating extra revenue. Why not let your patrons know that…
Maximize Convenience and Customization for Your App’s Home Screen with Cards
The Home screen is crucial for your mobile app’s success. It’s the first thing people see when they use the app. Making a good first impression sets the tone for their entire experience. If they see old information or a blank screen, then they might assume the app has nothing relevant to them and delete it….
Enhance Audience Experience At The Venue
Since 2014, InstantEncore’s mobile suite has enabled performing arts organizations to enhance the audience experience with event-specific content released within their mobile app on the day of the performance. Our new At-The-Venue (ATV) feature uses automation tools to make this easier than ever before. With At-The-Venue, you can automatically generate an ATV experience for every event in your…
10 Tips for Managing Geofences – Connecting When and Where It Counts
Geofences allow you to create location-based triggers around your venue. Think of it as putting a ring around your theater, concert hall, museum or other venue. When your patrons cross the geofence ring, they receive a customized message on their phone prompting them to open your mobile app. Here are 10 tips for maximizing the…
Best Practices for Encouraging Donations from Your App Subscribers
If your arts organization is a 501(c)(3) registered non-profit, then you know the importance that donations play in funding. Your mobile app can be an incredibly powerful tool to help collect donations, but there are also some restrictions you need to work around. Apple and Google both have policies against collecting donations within your app….
Why Should I Download Your App? (and Other Questions to Guide Your App Promotion Strategy)
One of the questions that our partners often ask us is, “How do I get more people to download our app and use it?” Of course, the specific answer to this question varies from partner to partner based on how they promote and utilize their apps. With a hat tip to the Socratic method, here…
Estimating Your App’s ROI – Introducing “Tap Event” Tracking in Google Analytics
Over the summer, we enabled a feature in Google Analytics for your mobile app called “Events”. This feature gives you the ability to track when a user taps certain buttons. Tapping these particular buttons does not result in a new screen view within the app. Instead, they lead to an external action. Note: To clarify,…
At-The-Event Resource Roundup
This is the future of mobile technology in the arts: creating an enhanced event experience for your audience. At-The-Event gives you the tools for sharing event-specific content, increasing social activity, and encouraging ongoing attendance. As we approach the start of the 2015-16 season, lets revisit At-The-Event: what it is, how to set one up, and…