InstantEncore is the leading provider of mobile solutions to performing arts organizations around the globe. Our partners use the InstantEncore platform to power their mobile apps, enhance live experiences and create deeper relationships with their audiences. InstantEncore partners include Chamber Music Society of Lincoln Center, Curtis Institute of Music and Dallas Summer Musicals. With Tessitura™ Network, Inc., our partners include the New York Philharmonic, The Shaw Festival and Santa Fe Opera.
InstantEncore is proud to announce the winners of our Spring into Summer App Downloads Contest! The purpose of this contest was to give us a chance to thank our loyal partners for helping us reach over 1,000,000 app downloads. Although not everyone is able to receive a contest prize, any increase in downloads of your…
Why Should I Download Your App? (and Other Questions to Guide Your App Promotion Strategy)
One of the questions that our partners often ask us is, “How do I get more people to download our app and use it?” Of course, the specific answer to this question varies from partner to partner based on how they promote and utilize their apps. With a hat tip to the Socratic method, here…
At-The-Event Resource Roundup
This is the future of mobile technology in the arts: creating an enhanced event experience for your audience. At-The-Event gives you the tools for sharing event-specific content, increasing social activity, and encouraging ongoing attendance. As we approach the start of the 2015-16 season, lets revisit At-The-Event: what it is, how to set one up, and…
Enhanced Push Notification Resource Roundup
Enhanced Push Notifications have been available in our Apps for about a month now and, as we prepare for the 2015-16 season, this is the perfect time to make sure your settings are updated and that you’re ready with all the tools you need to make Enhanced Push Notifications a part of your successful marketing…
Why Should You Use Push Notifications?
Mobile is personal. It’s a 24/7 connection to your patrons that places your content and messaging within arm’s reach anytime, anywhere. Correspondingly, downloading your mobile app onto my smartphone is a personal act. I am investing in a relationship with you. Maybe I went to your website on my phone to buy a ticket, and…
Tips for Promoting Your Mobile App, Part 2: Encouraging Downloads When Patrons Attend Events
In part 1 of this blog series, we shared some tips for encouraging your patrons to download your mobile app when they are not at a performance. So what can you do to encourage your audience to download your app when they are attending one of your performances? Curtis Institute of Music displays this six-foot…
Tips for Promoting Your Mobile App, Part 1: Encouraging Downloads When Patrons Are Off-Site
One of the questions our partners frequently ask is, “How should we promote our app?” To help you answer that question, we decided to provide you with some tips. However, there is so much information that we had to break it into two separate posts. We’ll start with tips for how to promote your app…
Connecting QR Codes to Tabs in Your Mobile App
QR codes are two-dimensional images that can be linked to online content. The image is scanned using a smartphone’s camera, and the mobile user is taken directly to the content. In this video, we walk through the process for connecting content from your InstantEncore mobile app with QR codes. The codes can be included in…
Engaging Mobile Audiences, Part II: Apps vs Websites
Palm Beach Opera engages mobile audiences with an iPhone app, an Android app, and a mobile website. Once we recognize the need to provide our audiences with content optimized for their mobile devices, we are immediately presented with the question of how will we deliver that content. Should we use a mobile website, mobile apps,…
Engaging Mobile Audiences – Part I: Do You Have To?
You’ve got a website, and you’re using social media to engage online audiences. Do you really have to engage audiences via mobile devices? In 2009, researchers at Morgan Stanley released a report forecasting that by 2014 more people will be accessing web content via mobile devices than by laptop or desktop computers. By the end…