InstantEncore is the leading provider of mobile solutions to performing arts organizations around the globe. Our partners use the InstantEncore platform to power their mobile apps, enhance live experiences and create deeper relationships with their audiences. InstantEncore partners include Chamber Music Society of Lincoln Center, Curtis Institute of Music and Dallas Summer Musicals. With Tessitura™ Network, Inc., our partners include the New York Philharmonic, The Shaw Festival and Santa Fe Opera.
Push Notifications are all about getting people’s attention. But you only have 100 characters for your message. So you need to be concise. Sometimes Push Notifications are all about finding that balance between using abbreviations or text-shorthand while still presenting a coherent message. Well, since a picture is worth a thousand words, let Emoji do…
Easily Enhance Event Descriptions with Links, Videos, and More
The Notes field in the Event Listing options gives you the chance to provide a description of your event. What you might not know is that this text box allows you to use HTML to enhance this information with extra content. This lets you do things such as link to other app tabs or even…
Linking Amazon Within Your Mobile App – It’s easy to do!
Event tickets and branded merchandise make for amazing local gift ideas. But more people are going to shop for toys, clothes, gadgets, and everything else on Amazon.com. If you aren’t participating in programs such as the Amazon Associates Affiliate Program, you could be missing out on generating extra revenue. Why not let your patrons know that…
Maximize Convenience and Customization for Your App’s Home Screen with Cards
The Home screen is crucial for your mobile app’s success. It’s the first thing people see when they use the app. Making a good first impression sets the tone for their entire experience. If they see old information or a blank screen, then they might assume the app has nothing relevant to them and delete it….
10 Tips for Managing Geofences – Connecting When and Where It Counts
Geofences allow you to create location-based triggers around your venue. Think of it as putting a ring around your theater, concert hall, museum or other venue. When your patrons cross the geofence ring, they receive a customized message on their phone prompting them to open your mobile app. Here are 10 tips for maximizing the…
Best Practices for Encouraging Donations from Your App Subscribers
If your arts organization is a 501(c)(3) registered non-profit, then you know the importance that donations play in funding. Your mobile app can be an incredibly powerful tool to help collect donations, but there are also some restrictions you need to work around. Apple and Google both have policies against collecting donations within your app….
Estimating Your App’s ROI – Introducing “Tap Event” Tracking in Google Analytics
Over the summer, we enabled a feature in Google Analytics for your mobile app called “Events”. This feature gives you the ability to track when a user taps certain buttons. Tapping these particular buttons does not result in a new screen view within the app. Instead, they lead to an external action. Note: To clarify,…
At-The-Event Resource Roundup
This is the future of mobile technology in the arts: creating an enhanced event experience for your audience. At-The-Event gives you the tools for sharing event-specific content, increasing social activity, and encouraging ongoing attendance. As we approach the start of the 2015-16 season, lets revisit At-The-Event: what it is, how to set one up, and…
Enhanced Push Notification Resource Roundup
Enhanced Push Notifications have been available in our Apps for about a month now and, as we prepare for the 2015-16 season, this is the perfect time to make sure your settings are updated and that you’re ready with all the tools you need to make Enhanced Push Notifications a part of your successful marketing…
7 Tips for Customizing Your App’s Welcome Screen
As we mentioned in a previous post, the Welcome Screen for your app is a great tool for encouraging new app users to stay connected via notifications. To get you started with this tool, we have provided you with a default message: Enhance your <app name> experience with personal notifications. We will only send you…