InstantEncore is the leading provider of mobile solutions to performing arts organizations around the globe. Our partners use the InstantEncore platform to power their mobile apps, enhance live experiences and create deeper relationships with their audiences. InstantEncore partners include Chamber Music Society of Lincoln Center, Curtis Institute of Music and Dallas Summer Musicals. With Tessitura™ Network, Inc., our partners include the New York Philharmonic, The Shaw Festival and Santa Fe Opera.
Event tickets and branded merchandise make for amazing local gift ideas. But more people are going to shop for toys, clothes, gadgets, and everything else on Amazon.com. If you aren’t participating in programs such as the Amazon Associates Affiliate Program, you could be missing out on generating extra revenue. Why not let your patrons know that…
Maximize Convenience and Customization for Your App’s Home Screen with Cards
The Home screen is crucial for your mobile app’s success. It’s the first thing people see when they use the app. Making a good first impression sets the tone for their entire experience. If they see old information or a blank screen, then they might assume the app has nothing relevant to them and delete it….
10 Tips for Managing Geofences – Connecting When and Where It Counts
Geofences allow you to create location-based triggers around your venue. Think of it as putting a ring around your theater, concert hall, museum or other venue. When your patrons cross the geofence ring, they receive a customized message on their phone prompting them to open your mobile app. Here are 10 tips for maximizing the…
Best Practices for Encouraging Donations from Your App Subscribers
If your arts organization is a 501(c)(3) registered non-profit, then you know the importance that donations play in funding. Your mobile app can be an incredibly powerful tool to help collect donations, but there are also some restrictions you need to work around. Apple and Google both have policies against collecting donations within your app….
Estimating Your App’s ROI – Introducing “Tap Event” Tracking in Google Analytics
Over the summer, we enabled a feature in Google Analytics for your mobile app called “Events”. This feature gives you the ability to track when a user taps certain buttons. Tapping these particular buttons does not result in a new screen view within the app. Instead, they lead to an external action. Note: To clarify,…
At-The-Event Resource Roundup
This is the future of mobile technology in the arts: creating an enhanced event experience for your audience. At-The-Event gives you the tools for sharing event-specific content, increasing social activity, and encouraging ongoing attendance. As we approach the start of the 2015-16 season, lets revisit At-The-Event: what it is, how to set one up, and…
Enhanced Push Notification Resource Roundup
Enhanced Push Notifications have been available in our Apps for about a month now and, as we prepare for the 2015-16 season, this is the perfect time to make sure your settings are updated and that you’re ready with all the tools you need to make Enhanced Push Notifications a part of your successful marketing…
7 Tips for Customizing Your App’s Welcome Screen
As we mentioned in a previous post, the Welcome Screen for your app is a great tool for encouraging new app users to stay connected via notifications. To get you started with this tool, we have provided you with a default message: Enhance your <app name> experience with personal notifications. We will only send you…
Creating Interests and Categories for your Push Notifications
Setting up your Interests and Categories is a crucial step in activating the power and flexibility of Enhanced Push Notifications. It is also important to have them setup before your App is published, so that when your users open it for the first time they are greeted with the personalized notification settings they are expecting….
A Better Way to Encourage Opt-Ins for App Notifications
In the previous post, we talked about the benefits of using push notifications to communicate with your patrons. The challenge with push notifications is persuading people to opt-in for them. Many people opt-out of receiving an app’s notifications because they think they’ll be bombarded with an endless series of sales pitches. But, what if you…