Audience Incentives
Why does your audience want to download your app?
The convenience of information and content in an easy to use mobile format might not be enough for some people. They may be content to use your website or call the box office.
For some people, it is the savings from discounts, special access to exclusive content, or feeling of a special connection to your organization that will entice them the most.
Below, we’ve outlined three different general types of incentives for your audience members with a few examples of each.
Financial Incentives
- Offer ticket discounts by showing the app at the box office.
- Add a Birth Month category to Push Notes and send out a Happy Birthday discount code at the beginning of each month.
- Free concession stand item from a code sent via Push Notes.
- Restaurant partnership that offers discount to app users.
Note: Stagger these incentives out so that your audience has a reason to keep the app around long-term, and not reap all of these discounts over a short amount of time.
Exclusive Content Incentives
Communication Incentives
Audience Incentive Plan
The examples above are great suggestions, but be creative! Create unique incentives that work best for your organization.
▣ Action Item: Create your very own Audience Incentive Plan to help encourage downloads!
And most importantly, get the word out! Let people know that the app gives them access to these great deals and exclusive content.
Have Questions?
Email us at support@instantencore.com or schedule a time to speak.