InstantEncore is the leading provider of mobile solutions to performing arts organizations around the globe. Our partners use the InstantEncore platform to power their mobile apps, enhance live experiences and create deeper relationships with their audiences. InstantEncore partners include Chamber Music Society of Lincoln Center, Curtis Institute of Music and Dallas Summer Musicals. With Tessitura™ Network, Inc., our partners include the New York Philharmonic, The Shaw Festival and Santa Fe Opera.
Now that you have your new mobile app launched and your initial awareness campaigns are in place, it’s time to make sure that your overall marketing mix always involves a mobile component. Reinforcing your marketing and communication efforts in a wholistic way will pay off.
Like most things, you need to nurture your app and keep it fresh. Always ask yourself, “would I want to download this app and keep it on my smartphone?” If you can answer that question with a “yes”, then you’re on the right path.
Don’t be afraid to try new things. Add fun content and experiment with different offers. Like you, your patrons expect mobile to personal and ultimately, valuable. Reinforcing your organization’s brand through mobile engagement is very, very powerful and your content plays a key role.
Our Account Team at InstantEncore is always here to help you. So, feel free to ask for advice. We would love to hear about your successes, too!
Here’s to great apps!
Your InstantEncore Account Team
Have Questions?
Email us at support@instantencore.com or schedule a time to speak.