As you set up the Geofence feature in your app, take a moment and think: What is the purpose of this message? Or more specifically, what benefit does your organization get out of sending the message…






Spice Up Push Notes With Emoji 👍👍
Push Notifications are all about getting people’s attention. But you only have 100 characters for your message. So you need to be concise. Sometimes Push Notifications are all about finding that balance between using abbreviations or…
Spokane Symphony Fits In All The Pieces Of The Puzzle
Your mobile app has the potential to be an amazing resource for your audience. From information about upcoming events, to audio and video content, FAQs, Social links, and more. An app with useful and fun content…
Using Contests to Increase App Downloads and Engagement
Next in our series of App Promotion spotlights is the Visual and Performing Arts Center at Oklahoma City Community College (VPAC at OCCC) and their Date Night Package contest. Similar to the Dubuque Symphony Orchestra’s contest,…
Easily Enhance Event Descriptions with Links, Videos, and More
The Notes field in the Event Listing options gives you the chance to provide a description of your event. What you might not know is that this text box allows you to use HTML to enhance…
Dubuque Symphony Orchestra Rewards Their App Users
Another notable winner from our recent “Spring Into Summer” App Downloads Contest was the Dubuque Symphony Orchestra. Kathleen Hoeper, Director of Marketing & Community Relations, provided some great feedback about how they use their app and…
TimeLine Theatre’s Comprehensive App Promotion Strategy
Our recent “Spring Into Summer” App Downloads Contest gave us some great results: Six contest winners and even more participants who all increased their app downloads and therefore the number of audience members they can engage….
Spring Into Summer App Download Contest: AND THE WINNERS ARE…
InstantEncore is proud to announce the winners of our Spring into Summer App Downloads Contest! The purpose of this contest was to give us a chance to thank our loyal partners for helping us reach over…
Pittsburgh Opera Delivers Vibrant, Connected Experiences
Viewed as one of the most vibrant opera organizations in the United States, Pittsburgh Opera is always looking for ways to maintain this perception by offering new, innovative, and exciting programming. But they don’t stop there….
“Beyond the Ticket” April 2017
Where mobile apps need to go. Event Details. Buying a Ticket. A random push message. So what, big deal. These are three things that many people would associate with performing arts mobile apps. While event information and transactions like buying a ticket are pretty obvious, the new era in patron/customer engagement is really beginning to gain momentum. Patrons/customers are beginning to expect that if you ask them to download their organization’s mobile app, you had better deliver some compelling content. It is expected that you do the basics (event information, tickets links, pull in social media feeds, etc.) but the real value comes in how organizations use mobile apps engage…