There are many avenues for app promotion: email, social networks, in-venue signage, etc. However one of your largest sources of traffic is your website. Your website receives traffic from direct visits, organic searches, and other web referrals. It is often the first place a user visits to find information about upcoming events. So what is…
Mobile App vs Mobile Web? Let’s look at some facts…
4 Ways to Connect Your Mobile App with a Responsive Website
Connecting Your Mobile App with Your Responsive Website from InstantEncore
Adding Auto-Dial Links to Phone Numbers in Your Mobile App
As you’ve added custom information to your app – such as Accessibility, Parking or Contact information – you may have also included phone numbers that your patrons can call to get further assistance. Using the instructions in the how-to video below, you can easily turn those phone numbers into links that can be tapped to…
Google Analytics: Understanding Your Mobile Audience
You’ve set up your Google Analytics IDs and started collecting information, but what does it all mean? With all of the raw data that is collected, it can be easy to get overwhelmed. So, lets take a look at a few easy metrics you can view to get a sense of how your app users…
New Series of Tutorial Videos for Making the Most of Your Mobile App
With the release of version 2.0 of the InstantEncore mobile suite, we have created a series of short, tutorial videos to guide you through particular tasks and content areas in the control panel. You may view all of the videos as a YouTube playlist or individually, as follows: The Basics Navigating Your Control Panel Adding Your Basic…
Rejuvenate Your App This Spring with Version 2.0
Spring is here! Throughout the winter, the InstantEncore team has been working intently on the next generation of our mobile suite. And now, we are excited to spring forward with Version 2.0! Here is a quick glimpse at some of the changes we’ve made: Version 2.0 displays a uniform presentation across all platforms Fresh, Consistent…
Connecting Your Mobile App with Google Analytics
An overwhelming number of artists and arts organizations use Google Analytics to track traffic coming to their websites. This free tool can also provide a lot of rich data for your InstantEncore mobile apps and website, including unique visitors, traffic data for individual areas of your app, exit rates, and much more. In turn, this…
Social Media and Your Mobile App, Pt 1 – Feeding Content into Your Buzz
The Buzz area of the InstantEncore control panel provides dynamic content for your mobile app – in the What’s New section of the home page as well as its own separate Buzz tab. Many artists and arts organizations publish fresh content online through social media platforms and social networks. So how can you bring this…
CIM to Stream Van Cliburn Commencement Address via Mobile App
On Saturday, May 19, the Cleveland Institute of Music (CIM) will live video stream its Commencement exercises at 10:00 a.m. (EDT) on www.cim.edu and on its mobile optimized website and smartphone apps powered by InstantEncore. The ceremony will feature iconic music figure, pianist Van Cliburn, as CIM presents him with an honorary doctorate. He will…