InstantEncore is the leading provider of mobile solutions to performing arts organizations around the globe. Our partners use the InstantEncore platform to power their mobile apps, enhance live experiences and create deeper relationships with their audiences. InstantEncore partners include Chamber Music Society of Lincoln Center, Curtis Institute of Music and Dallas Summer Musicals. With Tessitura™ Network, Inc., our partners include the New York Philharmonic, The Shaw Festival and Santa Fe Opera.
Another notable winner from our recent “Spring Into Summer” App Downloads Contest was the Dubuque Symphony Orchestra. Kathleen Hoeper, Director of Marketing & Community Relations, provided some great feedback about how they use their app and how it is promoted. Their app promotion strategy feedback was previously published in the contest winners announcement; however, we…
Gertrude C. Ford Center Gives Patrons Direct and Easy Access
In today’s always-connected world, people have come to expect easy access to information, wherever they are, at any time. At InstantEncore, our goal is to make it easy for arts organizations to provide this level of connection with their audiences via our mobile apps. Kate Meacham, Marketing Director at the Gertrude C. Ford Center, takes…
Acquiring Stellar App Downloads with Levitt Pavilion Arlington
How do you inspire people to download your mobile app? It’s a question that everyone faces when planning their mobile strategy. One arts organization has found a particularly successful answer this summer. The Levitt Pavilion for the Performing Arts in Arlington, Texas presents more than 50 free outdoor concerts each year with a broad-based calendar…
A Quick Chat About Mobile Apps With Boston Landmarks Orchestra
Since 2001, the Boston Landmarks Orchestra has brought together diverse communities of Boston through the common language of music. Made up of some of Boston’s most accomplished professional musicians, the orchestra presents free concerts at the DCR’s Hatch Shell along the Esplanade adjacent to the Charles River. They also offer family concerts and educational programs at…
Going Mobile With Pittsburgh Symphony
The Pittsburgh Symphony Orchestra (PSO) has been enriching the lives of audiences with world-class music for 120 years. In 2012, PSO launched their mobile app for Apple and Android devices. We recently caught up with PSO’s Joyce DeFrancesco, Director of Media Relations, to find out what prompted this established performing arts organization to launch their own mobile…
4 New Mobile App Features Now Available
InstantEncore is continually improving our mobile solutions platform so that we can deliver maximum benefit to arts organizations and their patrons. This week, we’re releasing four exciting, new features for your mobile app. 1. Automated At-The-Venue Experiences Creating At-The-Venue Experiences (or ATVs) are a powerful way to connect with your patrons. Your ATV can prompt them…
Why Should I Download Your App? (and Other Questions to Guide Your App Promotion Strategy)
One of the questions that our partners often ask us is, “How do I get more people to download our app and use it?” Of course, the specific answer to this question varies from partner to partner based on how they promote and utilize their apps. With a hat tip to the Socratic method, here…
Estimating Your App’s ROI – Introducing “Tap Event” Tracking in Google Analytics
Over the summer, we enabled a feature in Google Analytics for your mobile app called “Events”. This feature gives you the ability to track when a user taps certain buttons. Tapping these particular buttons does not result in a new screen view within the app. Instead, they lead to an external action. Note: To clarify,…
Enhanced Push Notification Resource Roundup
Enhanced Push Notifications have been available in our Apps for about a month now and, as we prepare for the 2015-16 season, this is the perfect time to make sure your settings are updated and that you’re ready with all the tools you need to make Enhanced Push Notifications a part of your successful marketing…
7 Tips for Customizing Your App’s Welcome Screen
As we mentioned in a previous post, the Welcome Screen for your app is a great tool for encouraging new app users to stay connected via notifications. To get you started with this tool, we have provided you with a default message: Enhance your <app name> experience with personal notifications. We will only send you…